LMC 2.0 was a career-guidance app, web app and website for Indian students from grade 5 to graduation. From August 2022 to February 2023 Abhi Chatterjee was its lead product designer: he hired and led a product designer, a UI designer and a graphic designer, and tested every big flow with 30 to 40 students aged 7 to 17. Testing turned a static personality quiz into a swipe game with 4 levels and a personality animal, replaced email and password with mobile number and OTP (onboarding completion up 35%), and gave the app a 5-tab bottom bar and 4 dashboard states. The output was an Android and iOS app, a web app and a website, 300+ mobile screens and the Genesis 2.0.1 design system. The product went live but never made money: the business kept changing who it was for, what it sold and what it cost, the main investor withdrew and the company closed. The app and website are no longer online.
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